UI/UX

April 2024

BM Near Shore

Explore what I did!

For the BM Near Shore project, I led the redesign and restructuring of their informational website, integrating a job application system for enhanced functionality. I began by thoroughly analyzing the provided content and developing a comprehensive sitemap to optimize navigation and user experience. Following this, I created high-fidelity wireframes to define the layout and user flow, then applied the brand identity to the final mockups, ensuring a seamless and professional digital presence.

Tools

Figma, Illustrator, Photoshop

Client

BM Near Shore

Take a closer
look!

The design of Kam Lung’s website is grounded in a clear purpose: to reconnect the brand with a younger audience while staying true to its Costa Rican roots. Bright colors, bold typography, and playful elements were chosen to reflect the energy of the “Pura Vida”lifestyle, simple, and vibrant. The clean structure and mobile-first approach make the shopping experience seamless for digital-native users, reinforcing trust and ease.